Our Search Engine Optimization - SEO Process

Learn. Think. Realize. Analyze.

Mariconda Search Marketing follows a detailed full-circle approach to Search Engine Optimization - SEO. Following is an overview of our SEO process.

Phase 1: Learn

The first step of our search engine optimization - SEO process begins with client input. Our clients complete a questionnaire that outlines current and future search engine optimization - SEO objectives, keyword targets, competitors, age of domain, frequency of new content additions, etc. We perform an SEO audit of your current search engine optimization - SEO program. The SEO audit is essential for benchmarking and identifying major issues and areas for improvement. The SEO audit covers the following tasks:

• Review and documentation of current page rankings for target keywords
• Analysis of current website structure with search engine optimization - SEO in mind
• Analysis of website URL page names
• Review of frequency of website indexing from Google
• Evaluation of inbound links to your website
• Analysis of web page content, evaluating numerous factors:
  - How your target keywords/phrases are used in titles, meta tags, meta descriptions, H1 tags, H2 tags, body copy, image alt text, etc.
  - Analysis of keyword density
  - Analysis of the number of inner links and anchor text
  
• Analysis of current website traffic and the keywords that are driving traffic
• Performance analysis of your main competitors in primary keyword categories
• Review of primary target keywords to determine: frequency searched on Google; relevance to website; popularity and competitive environment

Phase 2: Think

After we complete Phase 1, we will review and analyze the SEO audit documentation. We identify issues and areas for improvement based on search engine optimization - SEO best practices and provide an analysis of the current state of your SEO activities. We provide recommendations on how to go about achieving your short-term and long-term search engine optimization - SEO goals. We then work together with you to finalize an SEO plan and develop a roadmap that meets defined SEO goals, budgets and timelines. Following are just a few of the topics that we cover in the SEO plan:

• Identify specific changes that are needed to your website such as website architecture, navigation, URL naming, on-page optimization, inner links, etc.
• Identify content changes that are needed and/or additional content requirements, as well as website content areas that should be routinely updated with search in mind.
• Identify opportunities for external links.
• Document a link acquisition strategy to build inbound links to the website, with an emphasis on quality links from relevant sites; inbound link strategy may include submissions to reputable directories, listings in industry directories, online press release distribution, article posting, blogging, and other social media elements.
• Produce an implementation roadmap with timelines and budgets.

Phase 3: Realize

In phase 3 we focus on implementing and managing your search engine optimization - SEO plan. Depending on your particular situation and needs, we may engage in any or all of the following activities to support your SEO Plan.

• Finalize list of target keywords/phrases, conduct additional keyword research as needed.
• Finalize target website pages and associated keywords with each.
• Perform on-page SEO optimization, which includes copy review and editing of existing content - titles, meta tags, meta descriptions, H1 tags, H2 tags, image alt text, body copy, etc.
• Develop inner links and optimize anchor text.
• Develop a process for updating web content on a routine basis
• Implement external link acquisition strategy.
• Develop new content.

We can handle complete implementation of your search engine optimization (SEO) plan or work collaboratively with your staff and/or other external resources. Throughout the implementation phase of the project, we keep you informed of project status.

Phase 4: Analyze

After your search engine optimization - SEO plan is implemented, we work with you to define and manage the ongoing SEO maintenance activities that need to be addressed. Effective search engine optimization - SEO requires continuous monitoring of your rankings, competitive situation, etc, and ongoing tuning to optimize your efforts.

Let us help you achieve your Search Engine Optimization - SEO goals, contact us today for a complementary Search Engine Optimization - SEO consultation.