SEO Link Building Services

Link building is an essential part of the search engine optimization - SEO mix and needs to be handled with care. It’s not all about quantity; quality links matter even more. Mariconda Search Marketing can help you develop and implement a link building strategy that drives more traffic to your website and improves your search engine rankings.

All major search engines place emphasis on link popularity when determining the most relevant answers (results) to search queries. Even if you have web pages that are well-designed and well-written for search, you typically won’t rank high without strong link popularity. Link building is not only a key component to ranking in the search engines, it will also bring direct traffic to your site from websites that have relevant content and audiences.

The key is to secure links on sites that are relevant to your business. There are many sites that offer footer and other links for a low fee and/or companies that will submit your site to hundreds - or thousands - of sites for a nominal fee, but these sites typically don’t constitute quality links. Hundreds of links from sites that focus on topics that have nothing to do with your site could help give you a boost in the short term, but will eventually reflect negatively on your search engine rankings. Search engines are able to detect tactics designed to artificially inflate search engine rankings, and your site will get penalized for using these types of practices. The key for link building is to identify sites that will help to boost your site’s link popularity over the long term. When building links they must be relevant to your site to be effective for search engine optimization - SEO.

Building quality links can be a tedious and slow process; SEO link building requires a dedicated effort. We can help with your link building activities by developing a strategy that’s just right for your business. We use a variety of link building techniques to identify linking opportunities such as industry research, analysis of competitor and high ranking sites. Our approach to link building is completely ethical. We utilize a variety of tactics to obtain high value links that build strong credibility with search engines and help improve your website’s quality score and rankings. Our link building activities typically involve a mix of several tactics, which may include:

• Link reclamation - fixing broken links and requesting proper anchor text for existing links.
• Reciprocal linking - we contact webmasters directly to request links on your behalf.
• Buyers guides - we recommend applicable industry buyers guides and place listings on those that you choose.
• Directory submissions - we recommend reputable directories and place listings on those that you choose.
• Press releases -we create newsworthy search engine optimized - SEO press releases and distribute them through reputable online press distribution services.
• Article distribution - we can develop search engine optimized articles and distribute them to relevant sites; or, we can optimize and distribute your existing articles.
• Social media - we can help you develop and implement a social media strategy that leverages LinkedIn, Facebook and blogging. We can also implement real-time linking, working with you to identify relevant blogs, forums and other social media platforms where you should comment. Follow-up posts can help to generate traffic to your website.

Let us help you achieve your Search Engine Optimization - SEO goals, contact us today for a complementary consultation.