SEO Website Design Audit and Benchmarking

Before you engage in a search engine optimization - SEO campaign, it’s important to conduct an analysis of your existing website. Your website should be evaluated based on a variety of search friendliness and ranking factors. Structural and content issues need to be documented. Depending on the site design and architecture, all issues may not be easily addressed. Regardless, they need to be written down and put into a search engine optimization plan that is realized over time.

Benchmarking should also be conducted to get a baseline reading of where your website pages stand with the major search engines for your target keywords. Major competitors should also be tracked. There are many Key Performance Indicators (KPIs) that should be benchmarked and then tracked once your search engine optimization - SEO campaign is implemented.

If you need to get a sense of where your website and SEO presence stands, let us help you by conducting an SEO website audit. We can also analyze your current web presence by looking at a variety of data points. Following are some examples:

• Keyword positioning (for your primary keywords)
• Page rank (for your target website and landing pages)
• Number of external links pointing to your site (and to your competition!)
• Number of keywords driving significant traffic and the specific keywords searched by your website visitors
• Top referring sites and search engine traffic share
• Number of search engine referrals; % New / % Returning
• Number of organic vs. paid search engine referrals
• Search engine referral traffic bounce rates
• Average time of visitors on your site
• Volume of non-branded and branded traffic; Are you ranking for “generic” terms?

If you’re initiating a search engine optimization - SEO campaign, we can help to conduct an SEO website audit and benchmark your current SEO presence.

Let us help you achieve your Search Engine Optimization - SEO goals. Contact us today to discuss your Search Engine Optimization - SEO needs.